Boost Your Social Media Engagement In 2023 and Beyond
with These 5 Growth Tips
Why must you care about social media engagement?
What is the value of social media engagement in 2023?
Social media presence and engagement play a pivotal role when you want to market your brand. 90% of marketers consider social media marketing as an important strategy. Moreover, 78% of brands admit SMM is one of the most effective marketing channels.
According to a survey, there are 4.88 billion social media users in 2023. It will increase to 5.85 billion users by 2027.
(Source: https://www.statista.com/statistics/617136/digital-population-worldwide/)
These staggering numbers show how brands can leverage advantages that social media platforms offer. Use Facebook, Instagram, Twitter, Pinterest, etc., to develop content that will convert your potential audience into long-term customers.
Let us now walk you through the growth tips, which will help with social media engagement.
5 Important Growth Tips for Social Media Engagement
1) Creating Interactive Content
We all know ‘Content is the King’, but do you know marketing is the kingdom? Social media platforms are thriving because of the staggering increase in followers. People spend almost 151 minutes each day on social media platforms. It is the highest number recorded after 2021.
Therefore, your content must be unique and interactive that will bind the audience emotionally with your brand. Use images, videos, infographics, animations, etc., to make your content viral. You may take a bit longer to create the content, but, with your social media followers increasing, you will be thankful. To save the time, you can contact a reputed
marketing agency, KMAC Digital, to develop personalized content for your brand.
2) Understanding Your Target Audience
If your brand is not reaching the social media engagement level that you are expecting, there is a chance that your content is not showing up to the right audience. You must curate customized content that speaks to your target audience. If you speak to everyone, you speak to no one.
For example, if you sell luxurious decorations, your content tone must show superiority and sophistication. On the other hand, if you are selling kids toys within 0 to 3 years of age, your target audience will be new mothers. The tone must be emotional and touch the essence of motherhood.
3) Interact With Your Audience
Brands must not overlook the power of interaction. It is imperative to interact with your audience by replying to their queries in the comments section. Your brand’s users will feel wanted and, this in turn, will increase your social media engagement and ROI.
Brands must use social media platforms as a place for two-way communication. Encourage the conversation on your posts, reels, videos, etc. Do keep a check on the comments because they can be both negative and positive. Social media managers must take their time to reply to negative and positive comments or feedback.
4) Authenticity
Customers like to interact with authentic brands.
80% of people present on social media
only interact with the brand if it has a brand persona and showcases authenticity. People tend to unfollow inconsistent brands that takes their users for granted. Your brand must have a voice to attract your target audience, as Starbucks has an upbeat tone, and Wendy’s is sassy in their interactions with customers.
5) Keep a Record of Social Media Analytics
You can use social media analytics tools like Hootsuite and AMS to check your engagement status. Or, you can log in to each social media platforms to check the analytics on your dashboard. It will provide you with thorough details on:
- Engagement rate (current and previous months)
- Clicks on the profile links
- Users’ comments
- Likes and Shares
- Replies on your posts
It is advisable to export your data to the spreadsheet on your computer to observe the engagement rate of previous months and of current months. It will help you compare your engagement rate with that of your competitors. The social media analytics reports assist in setting measurable goals for your brand. You can easily convert your customers and drive more sales.
Want this done for you?
Social media engagement is crucial for a business’s growth. Brands need to embrace advanced social media engagement tactics. Keep up with the latest trends and stay ahead of the social media game in 2023 and beyond. Contact KMAC Digital a Marketing Agency from Gold Coast to transform your business growth.
Or Call
(07) 5241 1135
Frequently Asked Questions
What makes KMAC Digital different from other marketing agencies?
We specialise in data-driven, results-first marketing for service-based businesses. Our focus is on generating real leads—not just vanity metrics—and every strategy is tailored to your goals.
Do I need to hire a full-service agency or just a specialist?
If you’re looking for consistent growth, having everything under one roof—ads, SEO, web, content—keeps your message aligned and your campaigns efficient. We offer both full-service and standalone support.
How do I know if my business is ready for agency-level marketing?
If you’re spending money on ads or content but not seeing clear ROI, or if you’re too busy to manage it in-house, it’s time to bring in professionals.
How Q:uickly can we start seeing results?
Short-term campaigns like Google Ads can bring leads in within days. SEO, email, and organic growth take longer—but build lasting momentum. We’ll map timelines based on your services and goals.
Can you work with our in-house marketing team?
Absolutely. We often partner with internal teams to handle specific services, fill skill gaps, or provide strategy and oversight.
What industries does KMAC Digital work best with?
We thrive with service-based businesses—trades, healthcare, professional services, and home improvement sectors. If you offer a service and want more leads, we’re a fit.
Do you provide transparent reporting?
Yes. You’ll get easy-to-understand performance reports tied to KPIs like lead volume, cost per lead, and conversions—not just traffic or impressions.
What’s included in your marketing strategy?
Every strategy is custom-built but often includes a mix of Google Ads, local SEO, content creation, website optimisation, and retargeting to maximise results.