Boost Your Social Media Engagement In 2023 and Beyond

1) Creating Interactive Content

We all know ‘Content is the King’, but do you know marketing is the kingdom? Social media platforms are thriving because of the staggering increase in followers. People spend almost 151 minutes each day on social media platforms. It is the highest number recorded after 2021.

Therefore, your content must be unique and interactive that will bind the audience emotionally with your brand. Use images, videos, infographics, animations, etc., to make your content viral. You may take a bit longer to create the content, but, with your social media followers increasing, you will be thankful. To save the time, you can contact a reputed marketing agency, KMAC Digital, to develop personalized content for your brand.

2) Understanding Your Target Audience

If your brand is not reaching the social media engagement level that you are expecting, there is a chance that your content is not showing up to the right audience. You must curate customized content that speaks to your target audience. If you speak to everyone, you speak to no one.

For example, if you sell luxurious decorations, your content tone must show superiority and sophistication. On the other hand, if you are selling kids toys within 0 to 3 years of age, your target audience will be new mothers. The tone must be emotional and touch the essence of motherhood.

3) Interact With Your Audience

Brands must not overlook the power of interaction. It is imperative to interact with your audience by replying to their queries in the comments section. Your brand’s users will feel wanted and, this in turn, will increase your social media engagement and ROI.

Brands must use social media platforms as a place for two-way communication. Encourage the conversation on your posts, reels, videos, etc. Do keep a check on the comments because they can be both negative and positive. Social media managers must take their time to reply to negative and positive comments or feedback.

4) Authenticity

Customers like to interact with authentic brands. 80% of people present on social media only interact with the brand if it has a brand persona and showcases authenticity. People tend to unfollow inconsistent brands that takes their users for granted. Your brand must have a voice to attract your target audience, as Starbucks has an upbeat tone, and Wendy’s is sassy in their interactions with customers.

5) Keep a Record of Social Media Analytics

You can use social media analytics tools like Hootsuite and AMS to check your engagement status. Or, you can log in to each social media platforms to check the analytics on your dashboard. It will provide you with thorough details on:

• Engagement rate (current and previous months)
• Clicks on the profile links
• Users’ comments
• Likes and Shares
• Replies on your posts

It is advisable to export your data to the spreadsheet on your computer to observe the engagement rate of previous months and of current months. It will help you compare your engagement rate with that of your competitors. The social media analytics reports assist in setting measurable goals for your brand. You can easily convert your customers and drive more sales.